Following on from the $1.3bn stock drop curse of Kylie Jenner adding to Snapchat’s hated update woes and self-inflicted injury (Blog 24th Feb. 2018):
Rihanna called Snapchat out for a domestic abuse ad. Now their stock is dropping (time.com).
Snapchat stocks dropped by nearly 5% on Thursday after Rihanna called out Snapchat for running an ad that made light of domestic violence by referencing the 2009 incident when the singer’s then-boyfriend Chris Brown violently physically assaulted her.
Indeed, no doubt about it, that was not setting the apps teenage demographic a class example regardless of whether RiRi doesn’t have two fucks to give about being anyone’s role model (theodysseyonline.com, Jul. 2016).
The ad immediately received vocal backlash on social media, with notables like Chelsea Clinton coming forward to question Snapchat’s judgment in choosing to run the ad. Snapchat deleted the ad on Tuesday and issued a statement and apology to the BBC, stating: “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.“
Which didn’t stop RiRi stamping heel down on the judgement of whoever’s bellend was charged with ad review and approval that day on Instagram:
“Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb!’ she wrote. “You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet….you let us down! Shame on you. Throw the whole app-oligy away.”
The result of RiRi’s comments on the controversy resulting in the value of Snap Inc. shares dropping nearly 5%, only 2% less than the 7% drop when Kylie said “sooo does anyone not open Snapchat anymore, or is it just me…” without reference to fun being made of abuse being a part of Kardashian-Jenner Korps and a rich culturally sanctioned bogeywoman earns her.
Recent/related stories
- Chrome launches ad crackdown and unpopular Snapchat update separates famous from friends (Blog 16th February 2018)
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